To promote Arby’s new Manhattan location, we took an unconventional approach—offering one-day-only double-decker bus tours through New York City.
Three meat-centric tours, dubbed “Meats of New York,” were hosted as part of the event—which offered media reps and consumers a glimpse inside the operations of neighborhood joints like Ottomanelli & Sons Meat Market, a family-owned butcher shop in the city’s West Village neighborhood.
With “Meats of New York,” Arby’s aimed to pay homage to markets and eateries that share its passion for meat and celebrated becoming part of this long city tradition.
