Sometimes, strategy teams have to boil entire generations down to a few bullet points in a brief. This is tale about attempting to make sense of the result.
The Gen Z Brief
Written by: Deanna Evans
Camera/Edit: Nick Stout
Music: Primary Color Music
Talent: Jason Hopkins
Narration: Jim Howard
Camera/Edit: Nick Stout
Music: Primary Color Music
Talent: Jason Hopkins
Narration: Jim Howard