When people think of Valero, they think of energy. But Valero does so much more by helping create the products that power our daily lives in small, but vital ways. Making some of life’s biggest little moments possible.
‘‘It’s the little things that are vital.
Little things make big things happen.”
– John Wooden / Basketball Coach
To keep our story focused on authentic human moments, we used a subtle color treatment that used Valero’s primary palette to highlight the petroleum-based products in each shot without distracting from the story.
